KATIE BRODERICK

Using the vibes and visual language of a festival as inspiration, we highlighted the new Build for Everyone brand in a way that made the Google booth memorable while celebrating the insight and imagination that makes Google and each GHC-goer unique. Our main booth was made out of white scaffolding that grounded and connected every piece in the space. It also served as a nod to the idea of Build for Everyone. Various pennants added that perfect pop of whimsy + color.

The space included a recruiting bar, swag zone, YouTube video booth, Google Cloud interactive wall, chat with a Googler nook, and plenty of photo opps.