Clear Connects: A Day of Families
Senior Producer
Agency: Superfly / Client: CLEAR
May 2021, New York, NY
For many Americans, the hardship of being isolated from loved ones has been a reality for over a year as a result of the pandemic, but at Clear’s “Day of Families” event on May 6, more than 100 family members and friends finally experienced the in-person reunion they’d been waiting for. In partnership with United Airlines and Marriott Bonvoy, Clear, a secure identity platform, leveraged its Health Pass service to deliver a COVID-safe reunion event hosted by Neil Patrick Harris at New Jersey’s MetLife Stadium.
Celebrations kicked off on May 5 at Fort Lauderdale-Hollywood International Airport, where 34 fully-vaccinated seniors from across South Florida prepared for a private chartered United Airlines flight to New Jersey where they would reunite with loved ones. On May 6, the seniors’ friends and family members from the tri-state area gathered at MetLife Stadium. Each of them used Clear’s Health Pass to securely link to their negative COVID-19 test results in order to be admitted into the venue. The service, available on the brand’s mobile app, uses biometrics to link a person’s identity to heath records or surveys that verify the individual is COVID-free before entering an event (Clear provides the technology, while event organizers specify entry requirements, like a negative COVID-19 test).
Inside the stadium, countless hugs ensued as the seniors were finally reunited with their loved ones. In addition to catching up with friends and family, attendees experienced musical performances by Broadway stars Mandy Gonzalez and Seth Rudetsky of “Hamilton” and Kerry Butler of “Mean Girls,” photo activations and a lunch featuring family-style platters. Festive balloons, swag bags and dining tables arranged in the shape of Clear’s logo rounded out the event touchpoints.